Why Commercial Hair Products Don’t Work on Indian Hair

Let’s be real—Indian hair is gorgeous but also high-maintenance. It’s thick, often wavy or curly, and exposed to intense heat, humidity, and pollution. 

Yet, most commercial hair products on the market simply don’t cater to these unique needs. Instead, they’re packed with chemicals that promise instant shine but leave long-term damage.

Why Commercial Hair Products Fail on Indian Hair

1. Sulfates Strip Natural Oils
Most shampoos contain sulfates, which create that satisfying lather but strip your scalp of its natural oils. For Indian hair—already prone to dryness—this leads to frizz, breakage, and a dull appearance.

2. Silicones Cause Buildup
That silky smooth finish you get? It’s silicone coating your strands, not real hydration. Over time, this builds up, making your hair feel greasy, requiring more washes, and further drying it out.

3. Alcohol and Fragrances Lead to Dryness
Many commercial products are packed with alcohol and artificial fragrances that dehydrate the scalp, leading to dandruff and increased hair fall.

4. Generic Formulas Don’t Consider Indian Hair Types
Most big brands create one-size-fits-all formulas meant for global markets, without addressing the specific needs of thick, textured, or curly Indian hair.

A Natural Alternative for Indian Hair

The best way to care for Indian hair is to use products designed with its unique needs in mind. Traditional remedies like amla, bhringraj, hibiscus, and neem have been trusted for generations to nourish and strengthen hair. Choosing moisture-rich oils such as coconut, castor, and almond can also help prevent dryness and breakage.

So, we went ahead and put all these together in a pot. Brewed at home, our products are made with ancient ayurvedic secrets. Rashi’s elixirs are not meant to strip, but to provide. Provide your hair with the nutrition and the nourishment it needs to self repair and stay healthy. 

The Takeaway

If your haircare routine isn’t working, it’s not you—it’s the product. Indian hair needs products made for Indian hair—not generic formulas designed for a different hair type. Switching to gentle, natural formulations free of sulfates and silicones can make all the difference in maintaining healthy, resilient hair.